25+ Years of Global Education Commercial Experience

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Meet Founder, Ian Hunter

Lime Education Consulting was founded by Ian Hunter to give ambitious businesses access to the international commercial capability they need to grow, without the cost and complexity of doing it all in-house.

Ian has over 25 years' experience in global commercial leadership, having held senior roles including Global Director, Sales Director, and Commercial Director at some of the world's leading education and technology companies, including Tes Global, Discovery Education, and RM Education. He has been responsible for driving growth across a wide range of products and services to schools, colleges, universities, and Ministries of Education worldwide.

Ian's network spans Asia, the Middle East, Europe, and North America, with deep relationships across major membership organisations, government trade bodies, and industry groups. He is a regular speaker at international events on commercial strategy, market entry, and business development.

Today, Lime brings together a team of associates and consultants who extend that reach covering business development, marketing, legal, HR, and product management. The result is a flexible, senior-level growth capability that scales with your needs.

Meet our Team

Danny Yeow

Consultant

Danny has near 20 years experience in EdTech and education supplier sales. Having covered and managed international sales teams - Danny has a global network where he has managed and delivered sales opportunities for prestigious schools in the region. He has also implemented EdTech solutions suites across multi-national school groups, secured large enterprise strategic partnerships and been involved in government-level procurement.

Greg Martin

Consultant

Greg Martin is an experienced education consultant and EdTech professional with more than a decade of experience working with schools, education groups and technology providers across international markets.

Having lived and worked in Southeast Asia, Greg brings first-hand knowledge of the international schools sector alongside an extensive network spanning Asia, the Middle East and Europe. His experience combines commercial strategy and business development with a strong understanding of how schools operate, enabling him to help education companies identify opportunities, enter new markets and build sustainable relationships with schools and partners.

Greg is passionate about taking a consultative approach to engaging with schools. He believes that understanding the needs of educators and building trusted, ethical relationships are fundamental to long-term commercial success.

Above all, Greg enjoys connecting great education solutions with the schools and people who can benefit from them, helping EdTech businesses turn international ambition into meaningful, sustainable growth.

Steve Whitley

Consultant

With over 40 years of experience in the EdTech industry, Steve has a deep-rooted understanding of the global education technology landscape. Starting his career in a local education authority, he transitioned to commercial roles, where he successfully sold technology products to governments, schools and institutions worldwide.

Fiona Longmore

Consultant

Qualified lawyer with decades of public and private education sector experience, with a focus on teacher training and development in the EdTech space. Areas of expertise include drafting and review of legal documents such as contracts, licensing agreements and policies, provision of advice on a wide range of governance and regulation issues and preparation of successful large-scale bids for government tenders.

Ryan Jones

Consultant

Ryan Jones is the Co-Founder of Teacher Recruit, an international teacher recruitment platform connecting schools with high-quality educators worldwide. With over 6 years of experience working with international schools, Ryan has helped schools across the Middle East, Africa, and Asia implement a wide range of education technology and service solutions, spanning recruitment, safeguarding, assessment, curriculum, wellbeing, cybersecurity, and school operations. Through this experience, he has built strong relationships with school leaders and groups across the international education sector, giving him a deep understanding of the challenges schools face and the solutions that can make a meaningful impact.

Rachel Coles

Consultant

Rachel Coles has spent over 10 years in marketing, with a particular focus on EdTech. She progressed from Marketing Executive to Senior Marketing Manager at 2Simple, before becoming Head of Marketing at Tranquiliti owned by Tes, and has since worked with multiple EdTech brands as a marketing consultant. Rachel brings deep sector knowledge across PR, content, SEO, paid media and social strategy, and a hands-on approach that gets results.

Charlie Line

Consultant

Charlie is the founder of Isageo Consulting, an advisory practice supporting EdTech companies entering and growing in the UAE and wider MENA market. He brings over a decade of experience engaging directly with school leadership teams and navigating the UAE's regulatory landscape, including five years as Senior Education Consultant at Renaissance Learning.