Limelight. The blog.

A new partnership combines ISC Research's trusted market intelligence with Lime Education's strategic expertise and outreach, giving education suppliers a clear route to growth in the international schools market.

One of the questions I get asked most frequently is which conference or event should we go to. As an EdTech company or a school or educator, the choice can be overwhelming, and very costly, both in terms of money but also in terms of time and resource. I keep an event calendar to try and track what is on and when, and the reality is that not only can you go to an event every month, often it's one or two a week. Therefore, the question isn't really to conference or not to conference, it is which conference and why?

For commercial EdTech companies, international expansion represents one of the biggest opportunities for growth, yet increasingly one of the greatest challenges.But taking an EdTech product international is rarely as simple as choosing a country and starting to sell.

Outsourced services for EdTech companies solve your team's gaps without four separate full-time hires, giving you senior expertise across marketing, legal, HR, and product and project management exactly when you need it.

Non-executive director services for EdTech companies exist for independent advisory that challenges, supports, and drives growth at board level, without adding another operator to the payroll.

International commercial strategy for EdTech companies replaces that guesswork with a plan, covering which markets to prioritise, how buyers in each one actually make decisions, and what needs to change about the product, pricing, or positioning before it is ready to sell there.

Outsourced business development for EdTech companies means instead of carrying the cost and risk of a permanent international sales function, you get a team that already has the relationships, the sector credibility, and a proven process for turning target markets into signed contracts.